Privacy Policy

Updated on 4/25/2024

Seaside Events, Inc. (“SSE”, “our”, or “we”) values and respects the privacy of its customers and visitors. The purpose of this Privacy and Security Statement is to provide you with information about how we collect, use, and share the information we collect from our customers and visitors. It also describes the choices you can make about our use of your information. Our collection efforts are designed to improve the shopping experience of our customers and to provide customers relevant information about our products, services, and promotions.

1. About This Policy

This Privacy and Security Statement describes the privacy practices of SSE. It applies to our interactions with our customers and visitors, including, but not limited to:

  • Use of our websites, including mobile websites
  • Use of our applications for mobile phones, tablets, or other smart devices
  • Phone and email communications
  • Social media interactions on our websites and other third-party websites like Facebook, YouTube and Twitter
  • Viewing our online advertisements or emails

2. Information We Collect

2.1. Contact information – We may collect the names and usernames of our customers and other visitors. Additionally, we may collect your purchase history, billing and shipping addresses, phone numbers, email addresses, and other digital contact information. We may also collect information that you provide us about others.

2.2. Payment information– When you make a purchase we collect your payment information, which may include information from your credit or debit card, or check.

2.3. Returns information – When you return a product or request a refund or exchange, we may collect information from you and ask you to provide your government issued ID. We use the information we collect from you and capture off of your government issued ID to help prevent fraud.

2.4. Demographic information – We may collect information about products or services you like, or reviews you submit. We might also collect information like your age or gender, postcodes, preferences and interests.

2.5. Location information – If you use our mobile websites or applications, we may collect location data obtained from your mobile device’s GPS. If you use our websites, we may collect location data obtained from your IP address.

2.6. Other information – We may collect other information relevant to customer surveys and/or offers. If you use our websites, we may collect information about the browser you are using. We might track the pages you visit, look at what website you came from, or what website you visit when you leave us. We collect this information using the tracking tools described here. To control those tools, please read the Your Privacy Preferences section.

3. How Information Is Collected

3.1. We collect information directly from you. The following are a few examples of when we collect information from you:

  1. During website or survey registration
  2. In connection with an online purchase
  3. If you return a product or use a rebate
  4. In connection with your interactions with us as a registered user of our websites.

3.2. We may collect information from you passively.

3.3. We may use tracking tools like browser cookies, flash cookies, and web beacons.

3.4. We collect information from other sources.

3.5. We may get information about you from third party business partners, like an updated address from a shipping vendor.

4. How We Use Information

We use the information we collect for our business purposes, including:

4.1. To respond to your questions and requests. Examples include:

  1. Fulfilling orders or providing services
  2. Processing a return
  3. Responding to a product or service review

4.2. For internal record keeping.

4.3. To improve our products and services.

4.4. To look at website trends and customer interests.

4.5. We might use your information to customize your experience with us. We may also combine information we get from you with information about you we have received from third parties to assess trends and interests.

4.6. For security purposes.

4.7. For our marketing.

4.8. To communicate with you about your account or our relationship.

4.9. We may contact you to tell you about changes to this Privacy Policy, the Terms of Use of our websites or mobile applications, or changes to any of our programs in which you might be enrolled. We may also tell you about issues with your orders or if there is a product recall.

4.10. For other uses we may disclose to you.

5. Information Sharing

We may share your information for our business purposes and as legally required or permitted, including:

5.1. With third parties who perform services on our behalf.

We share information with our service providers, such as our delivery service providers who ship and deliver your online orders. We might also authorize our service providers to collect information on our behalf. Some service providers may be located outside of the United States. We might also share information with the vendors and manufacturers of our products and services to respond to your reviews and questions.

5.2. With any successor to all or part of our business. For example, if all or part of our business is sold, we may sell our customer list as part of that transaction.

5.3. If we think we have to in order to comply with the law.For example, we will disclose information to respond to a court order or subpoena. We may also disclose information if a government agency or investigatory body requests it.

5.4. To protect us. For example, we will disclose information if we suspect fraud. We will also share information as part of an investigation.

5.5. At your direction. For example, if you ask us to provide your information to a third-party to facilitate the resolution of a dispute.

6. Your Privacy Preferences

You can register or change your preferences to receive or not receive marketing communications from us by emailing us. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an service request, asking you to review our services you, or notifying you of reservation changes. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.

7. Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.

  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

8. Your California Privacy Rights

If you live in California and have an established business relationship with us, you can request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.

To exercise your rights, you can email us or write to us at the address below. Mention in your letter that you are making a “California Shine the Light” inquiry. We will respond within 30 days.

9. Security

While we use industry standard means to protect our websites and your information, the Internet is not 100% secure. The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our websites or mobile applications will be completely safe. We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.

10. Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

11. More Questions?

If you have additional questions, you can call reach us by email at 

12. Changes To This Privacy And Security Statement

From time to time, we may change our privacy policies. We will notify you of any material changes to our Privacy and Security Statement by posting an updated copy on our website. Please check our website periodically for updates.

13. Our Tracking Techniques

13.1. Tracking Tools We Use – We collect personal and other information about users over time and across different websites when you use this website or service. We also have third parties that collect personal information this way. We use several common online tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar technologies.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

13.2. Use of Tracking Tool – We use the Tracking Tools tools:

  • To track new visitors to our websites.

  • To identify which pages are being used. This helps us analyze data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

  • To recognize returning customers.

  • To store your password if you are registered on our website.

  • To provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on this website or on other websites. We may also get information about your browsing history from our trusted business partners and vendors.

  • So we can better understand our audience, our customers, our website visitors, and their respective interests.

13.3. Controlling Our Tracking Tools – Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies.

If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites. If you block or delete cookies, not all of the tracking that we have described in this policy will stop. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.

If you feel we are not abiding by this privacy policy, contact us immediately.